Timing

By default, Cortex paths automatically deliver content to users on their terms. Email steps placed without a Timing step use timing optimization to send based on each user’s best predicted interval and time of day. If you place an Email step after a Timing step, then users moving through the path receive the email at the time you specify instead.

To override the AI-optimized timing rules:

1. Drag a Custom Timing step into your path.
   
   
   
   
2. Click on the new Custom Timing step.
   
   
   
   
3. Configure the settings to control when users move onto the next step by selecting:

• ASAP - This will allow the users to move to the next step immediately without any wait.
• Delay the next step - This option allows you to override the predicted interval and send time for each user. Enter a specific number of days or let Cortex decide.
  
  
  
  

Additional Resources:

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