Are you concerned about your brand's email deliverability?
First - check your stats under the deliverability stats tab in trend details.
Second - request a deliverability report by domain from tech support.
Third - evaluate your stats to see if there are any specific problem domains. If yes, apply additional segmentation to those domains.
What are my goals for good deliverability?
Our goal is to reach above-average engagement rates on bulk sends (Smart Blasts and Promo Blasts).
We are looking for
- Open rate above 15%
- Click rate above 6%
- Deliveries above 99%
- Blocks below 1%
- Bounces below 0.1%
- Spam Complaints below 0.1%
How do I improve my deliverability?
You will need to practice responsible List Management. If deliverability problems are isolated to only a few domains you can consider applying special rules to those domains.
How do I segment by a user's email domain?
It's easy! We'll define the email domains by listing them out, and we'll use the "users in segment" feature to apply additional rules to those users.
Step 1 - Define your restrictive segment
Step 2 - Define your standard segment
Step 3 - Combine both, with your problem domain list, to create a master segment for email blasts