Please click here if you are using the legacy version of Cortex.
This article is part of the Cortex Stage Guide. For the Subscription Cortex Stage Guide click here.
New Arrivals is the smarter, simpler way to bring news of new products to the customers most likely to be interested in them. Instead of blasting your entire list with news of a product they may or may not be interested in, Cortex uses your customers' predicted preferences to build a list of customers to target.
Who receives the New Arrivals email?
New Arrivals will be sent to users with browsing or purchase history that includes items similar or related to an item recently added to the catalog.
When will the New Arrivals email send?
New Arrivals will send beginning 24-48 hours after a new item in your product catalog is first available for purchase; targeting users based on their best time to contact.
How do New Arrivals Product Recommendations work?
For all recommendation schemes in New Arrivals, the first recommendation will be a brand new item for your store, which has become available for purchase in the last 48 hours.
Additional recommendations can be defined by selecting from the following recommendation schemes:
Only New Arrival Products = Product recommendations for New Arrivals will consist of only items new within 30 days. Make sure that the number of recommendations in your templates matches the number of new items that typically arrive in your store at once. Too many recommendation slots will create an error if there aren't enough new items to fill them.
New Arrival + Similar Products = Product recommendation 1 will be a new arrival product and the remaining product recs will be similar items. This Recommendation Scheme is suggested for this stage.
You can learn more about adding dynamic product recommendations to your New Arrivals emails here.
New Arrivals email best practices
Keep in mind the following when building your New Arrivals email:
- Use generic language that works with a variety of products
- Include strong calls to action, link both the product image and a CTA button
- Build urgency and value by reinforcing the idea of being the first to get the item; or being one of the few to get the item before it sells out
Email example 1:
Email example 2:
Set up your New Arrivals email
- Under the Cortex menu on the left, click Stages.
- Under the "Item Events" tab, click the New Arrivals block.
- Click New email > Create new.
Follow these steps for setting up your new email.