What are Smart Segments?
Smart Segments are organized lists of users that marketers can use to target specific types of customers with focused language and specific offers or recommendations. Smart Segments can be used inclusively, exclusively, and can be created with custom combinations of attributes so you're always hitting the right people. You can see all available segment filters here.
Predicted By RS
These segments contain lists of users as sorted by their ReSci exclusive Churn Score and Lifetime Value metrics, predicted by Cortex calculations.
Ready to Buy Customers: These customers have the highest likelihood to purchase - they are active on the site, interacting with emails, and acting in a way consistent with repeat purchasers.
At Risk Customers*: These customers have made a purchase but now they are falling out of touch with your brand. Saving "At Risk" customers can be extremely valuable because churn rates drop dramatically once a customer has made at least two purchases.
Churned Customers: These customers have the lowest likelihood to purchase - they are not active on site, not opening emails, and unlikely to purchase again. These are the customers you want to reach with "winback" messaging and offers.
Low Customer Lifetime Value: These customers have made few or smaller purchases and are not expected to spend large amounts in the future. Exposing these customers to more dynamic recommendations can increase the likelihood of a larger purchase in the future.
High Customer Lifetime Value: These customers have made many or larger purchases and make up the bulk of most brands' revenue. Thanking these customers for their loyalty can be a great way to keep them engaged and inspire more repeat purchases in the future.
Low Customer Future Value: These customers have a history of smaller purchases and/or are disengaging with your brand. They are not expected to spend large amounts in the near future.
High Customer Future Value: These customers are active on site and are expected to purchase once or more in the near future. They usually do not need incentives and can be inspired to purchase through strong branding and product recommendations. These are your VIPs and will appreciate being treated as such.
*At Risk not available in Subscription Cortex
These segments contain lists of users sorted by the most popular metrics: activity, purchase history, and gender.
Clicked Email In Past 30 Days: Users who have opened and clicked on content inside an email in the last 30 days.
Discount Only Purchasers: Customers who have only made a purchase with a discount applied at checkout.
Dormant Users: Users with no activity in the last three years. Dormant Users are excluded from standard Cortex sends.
Female: Subscribers whose known or predicted gender is Female.
Male: Subscribers whose known or predicted gender is Male.
No Purchases: Subscribers with no purchase history.
No Purchases In Past 30 Days: Customers who have purchased at least 30 days ago.
No Purchases In Past 90 Days: Customers who have purchased at least 90 days ago.
One Purchase: Customers with only one purchase.
Opened Email In Past 30 Days: Subscribers who have opened an email in the last 30 days. This includes all users in the "Clicked Email In Past 30 Days" segment.
Repeat Purchases: Customers with more than one purchase.
Subscribed Email Customers: All users with known email addresses who have not unsubscribed from email.
Viewed Site In Past 30 Days: Users with known email addresses who have visited your website in the last 30 days.