Understanding Product Recommendations
When thinking about product recommendations it’s important to understand that some Cortex stages treat merge tags differently. Below you will find a general guide for all Cortex stages. The article discusses how recommendations are generated for any stage not listed here.
All Recommended Products
Cortex will utilize its artificial intelligence to recommend the best possible product for each individual customer. This can be a number of different schemes, all dependent on user activity. Cortex learns more about a customer as he/she interacts with your website, emails and products. Having product recommendations in your email marketing templates will increase engagement with your brand. For a description of how recommendations are populated using Cortex see below:
Email Marketing Template with Rec Merge Tags (Left) Email Marketing Template with Product Recs Populated by Cortex (Right)
Now, powered by Cortex, your templates are ready to include targeted recommendations to your customers, leading to higher engagement and conversions.
For a step-by-step guide to adding merge tags to your HTML, read this article.
For a list of merge tags that are possible, read this article.