When it comes to product recommendations, some Cortex stages treat product recommendation merge tags differently. The article discusses how recommendations are generated specifically for the Browse Abandon stage.
For information on product recommendations for other stages, click here.
Using Product Recommendations in a Browse Abandon email
The purpose of this stage is to get a customer, who recently browsed for an item, to convert on that item or any similar item utilizing Cortex’s product recommendations. This stage is triggered based off of the search function on your website.
This stage typically has a high conversion rate, so it is important to have product recommendations that appeal to and entice the customer. Displayed together, the browsed item and additional recommendations will pull the customer across the finish line. Read below for the details on how each product recommendation is populated.
First Recommended Product
Cortex will utilize its artificial intelligence to populate the first recommendation as one of the items that was recently browsed. This gives the customer a reminder that they were interested in purchasing this particular item and will prompt them to click the item and convert. See the example below:
Additional Recommended Products
This is where the power of AI is leveraged. Cortex will select the remaining product recommendations based on the plethora of data that has been collected and analyzed for each individual’s purchase history, browsing behavior and other insights powered by Cortex. This selects the best possible products for each individual user, resulting in increased engagement with your brand. You can see an example of the secondary product recs below:
This product recommendation scheme ensures your templates are ready to target your customer on their individual journey throughout your sales funnel.
See here for a full list of available merge tags, and then review this step-by-step guide on adding merge tags to your HTML email.
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