When thinking about product recommendations it’s important to understand that some Cortex stages treat merge tags differently. Below you will find a guide for the Browse Abandon stage. The article discusses how recommendations are generated specifically for this stage. For information on product recommendations for other stages, click here.
Understanding Product Recommendations for Browse Abandon
The purpose of this stage is to get a customer, who recently browsed for an item, to convert on that item or any similar item utilizing Cortex’s product recommendations. This stage is triggered based off of the search function on your website.
This stage typically has a high conversion rate, so it is important to have product recommendations to entice the customer with additional items that appeal to him/her. Together, with the browsed item and additional recommendations, the customer will be pulled across the finish line. Read below for the details on how each product recommendation is populated.
Recommended Product 1
Cortex will utilize its artificial intelligence to populate the first recommendation as one of the items that was recently browsed. This gives the customer a reminder that they were interested in purchasing this particular item and will prompt him/her to click the item and convert. See examples below:
Recommended Product 2-10
This is where the power of true AI, utilizing Cortex is leveraged. Cortex will select the remaining product recommendations based on the plethora of data that has been collected and analyzed for each individual’s purchase history, browsing behavior and other insights powered by Cortex. This selects the best possible products for each individual user, resulting in increased engagement with your brand. You can see an example of the secondary product recs below:
Browse Abandon with Product Rec Merge Tags (Left) Browse Abandon with Product Recs Populated by Cortex (Right)
Now, powered by Cortex, your templates are ready to target your customer on his/her individual journey throughout your sales funnel.
For a step-by-step guide to adding merge tags to your HTML, read this article.
For a list of merge tags that are possible, read this article.