When it comes to product recommendations, some Cortex stages treat product recommendation merge tags differently. The article discusses how recommendations are generated specifically for the New To Your Brand stage.
For information on product recommendations for other stages, click here.
Using Product Recommendations in a New To Your Brand email
In New To Your Brand emails, you get to introduce a new customer to your brand. It’s an opportunity to tell your story and connect with the customer. This email will send 24 hours after the user’s initial sign up.
Because it's your first impression, make it a good one. Utilize the language and branding of this email to encourage engagement with your website. Welcome the new customer with open arms and show them what current customers love about your brand. A great way to do this is to include product recommendations.
Here is an an example of product recommendations being used in a New To Your Brand email:
In most cases, Cortex does not yet have enough information about this customer to recommend targeted items. Therefore, Cortex uses intelligent Cold Start Recommendations to populate the product recommendation merge tags. Read on to learn more.
New To Your Brand Recommended Products
Cortex uses a flexible and intelligent recommendation scheme for New To Your Brand:
- For new users with no browsing history: Cortex uses Intelligent Cold Start Recommendations. Using predicted gender and the location of the user when they sign up, Cortex is able to target recommendations based on the purchase behavior of customers most similar to the new users.
- For new users who browse the web store after signing up: Product recommendations are targeted based on each individual’s browsing behavior, the purchase behavior of similar customers, the popularity of items in the catalog, and more. Cortex uses this data to predict the preferences of each individual and target them with the best recommendations.
- If no information at all is able to be collected on the new user at signup: A broader recommendation scheme based on the most popular products will be used.
This product recommendation scheme ensures your templates are ready to introduce your newly acquired customers into a positive relationship with your brand.
See here for a full list of available merge tags, and then review this step-by-step guide on adding merge tags to your HTML email.
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