The recommendation scheme selector is an advanced tool for marketers looking to test a specific hypothesis in their lifecycle marketing strategy. It allows you to limit product recommendations in your emails to predetermined rules as an alternative to Cortex's default optimized recommendation schemes.
To take advantage of the rec scheme selector try creating a few templates for a single stage: have one template with the Newest Products on Site scheme, one with the Best Sellers scheme, and one with the Similar Products Based on Category scheme. Keep all other content and formatting the same, testing only one variable at a time (the recommendation scheme in this instance).
You will need to speak with your account manager to activate the rec scheme selector for your emails. Be sure you understand how these new recommendation schemes will work in your templates before activating them for live sends.
Once you have the rec scheme selector available, it will appear as an option in your template's advanced settings.
Available Recommendation Schemes:
Custom Scheme: Will display trending products for groups of similar users (most personalized recs by user).
Recently Viewed Products: Will display a user's top recommended products from their recently viewed items.
Predicts User Preferences: Machine learning predictions based on user behavior and past purchases.
Similar to Viewed / Purchased Products: Will display a user's top recommended products similar to items they have recently viewed.
Best Sellers: Will display the best sellers on your site according to number of orders containing those items.
Similar Products Based on Category: Will display a user's top recommended products in a product category they have displayed affinity for.
Other (stage specific rec schemes):
Only (Type): Will display only products that fit a specific Cortex stage type. Limited to Cart Abandon, Price Drop, Item Back In Stock, and New Arrivals.
(Type) + Similar: Will display a product that fits the Cortex stage type and the top recommended products similar to that item. Limited to Cart Abandon, Price Drop, Item Back In Stock, and New Arrivals.