The recommendation scheme selector is an advanced tool for marketers looking to test a specific hypothesis in their lifecycle marketing strategy. It allows you to limit product recommendations in your emails to predetermined rules as an alternative to Cortex's default optimized recommendation schemes.
To take advantage of the recommendation scheme selector try creating a few templates for a single stage: have one template with the 1:1 Personalized Recommendations scheme, one with the Best Sellers scheme, and one with the Recently Viewed scheme. Keep all other content and formatting the same, testing only one variable at a time (the recommendation scheme in this instance).
You will need to speak with your account manager to activate the recommendation scheme selector for your emails. Be sure you understand how these new recommendation schemes will work in your templates before activating them for live sends.
Once you have the recommendation scheme selector available, it will appear as an option in your template's General settings.
Available Recommendation Schemes:
Cortex optimized (recommended): When this is selected, Cortex will apply the default recommendation stage for your Cortex instance. In most cases, the default Cortex recommendation scheme will be 1:1 Personalized Recommendations
1:1 Personalized Recommendations: Personalized recommendations without any filtering and sorted by relevancy score
Personalized Best Sellers: Personalized recommendations filtered and sorted by best sellers
Personalized Email Best Sellers: A ranking of best sellers across the entire item catalog for purchases made via the email channel
Personalized Trending Items: Items that have become more popular than usual over the past two weeks, with personalized ranking
Popular with Demographic: Popular items within a location and gender cohort
Recently Viewed Products: Will display a user's top recommended products from their recently viewed items.
Other (stage specific recommendation schemes):
Only (Stage): Will display only products that fit a specific Cortex stage type. Limited to Cart Abandon, Price Drop, Item Back In Stock, Buy Again, and New Arrivals.
1 + Similar: Will display a product that fits the Cortex stage type and the top recommended products similar to that item. Limited to Cart Abandon, Price Drop, Item Back In Stock, Buy Again, and New Arrivals.