Facebook Custom Audiences allow you to leverage ReSci's powerful predictions and segmentation tools to target specific customer segments with Facebook or Instagram ads. In addition to using the data directly for Ads, you can created targeted lookalike audiences based on targeted custom audiences.
This article will cover:
- Setup: How to setup Facebook
- Usage: How to sync your data to Facebook from ReSci and where that data will exist in the Facebook Ad platform
Facebook is one of the two largest online ad networks. This article will walk you through the setup process to start syncing your Cortex smart segments with your facebook ad campaigns.
Step 1. Send Your Account ID to ReSci Support
Send a new request to Technical Support via firstname.lastname@example.org or click here.
Include your Facebook Ads Account ID. (https://www.facebook.com/business/help/1492627900875762)
Include your client (company) name so we can turn on the facebook sync for your account
Step 2. Approve the Facebook Request
You will receive a notification: "Retention Science Wants Access To Your AdAccount"
Click on the notification or open your Ad Account Manager
Go to Ad Account Settings
Go to Account Roles
Click "Respond to Request"
Click “Give Retention Science access to my AdAccount”
Not seeing this message? Make sure the request is approved by a logged in user with Admin level permissions.
Step 3. Re-Accept Facebook's Custom Audiences TOS
Have your account admin follow this link and click accept: https://business.facebook.com/ads/manage/customaudiences/tos
If that link does not work, you may need to inject your facebook ad account ID and business ID to this URL format: https://business.facebook.com/ads/manage/customaudiences/tos?act=_____&business_id=______
Choosing Segments to Sync
1. Click on "Smart Segments" under the "Audience" section in the navigation bar to view your segments.
2. When you have selected your segment to target in Facebook, click the sync button and the segment will display in your Facebook account. It will sync every 24 hours thereafter. You can also stop syncing any of your audiences at any time.
Click the "sync" button in the FB auto-sync column.
After a sync starts, the button will change to a "stop" button.
Press stop if you want an audience to stop syncing. You can start the sync again at any time.
Note: If there is a sync currently running and you press "stop", that sync will complete running first, and then no future syncs will happen until you start it again.
You should then be able to see these segments in your Audiences in Facebook:
Build Lookalike Audiences
You can use your ReSci segments to build lookalike audiences and find new leads similar to your best customers.
Build Ads and Apply Your Audiences
You're all set, time to bring in those customers! Creating an ad with a custom audience or lookalike audience will allow you to power your Facebook and Instagram ads with ReSci predictions
Blueprint eLearning is a series of free, self-paced online courses and learning paths teaching the best practices of Facebook marketing—perfect for small businesses, agencies, advertisers, graduates, MBA holders, or anyone wanting to market more effectively on Facebook. All you need to get started is a Facebook account.
Best Practices for Facebook Custom Audiences
Increase first purchase rate: