Once a new subscriber has agreed to order your products on a regular cycle, it's important to maximize the value of this hard-earned acquisition. The key to a strong retention program is messaging that targets each customer based on their actions and level of engagement.
New subscribers receive a Subscription Follow Up message after subscribing. This is a great opportunity to give your customers a message of appreciation and to give additional product information or increase brand awareness.
After the follow up message, Cortex will react to their on-site behavior and subscription status to decide the best message to send them next. An engaged subscriber will be eligible for Engaged, Cart Abandon, and Upsell Abandon stages. These messages may target the subscriber to upgrade their subscription tier or add on items to their current subscription based on their activity.
Subscribers who are not active will eligible for the Passive stage. Depending on the marketing strategy, passive subscribers can be left alone or sent a message to re-engage them with the site.
The marketer may also choose to enable a New Arrivals stage to let subscribers and non-subscribers both know about new products available. This helps encourage customers to try new things and increase their engagement with your brand.
Subscribers will be eligible for the Renewal stage when Cortex detects that their renewal date is coming up. Here you should urge them to renew and perhaps include incentives or free items if they renew their subscription.